Climate change, environmental pollution, and degradation continue to be an “on-the-mind” issue. According to a study, nearly one in three consumers are considered eco-friendly because they focus on the product and the packaging.Green consumerism is an essential facet of sustainable living.Green consumerism is about selectively purchasing eco-friendly products and contributing to conserving available resources. Eco-friendly consumers drive brands to formulate new innovative greening ideas, and initiatives, and deliver sustainable products.
What makes you a Green consumer?
Its easier to understand the attributes of a green consumer, we have charted out a few:
- Buying and using eco-friendly products with minimal or lower environmental impacts.
- Purchasing eco-friendly products that are bio-degradable, compostable, and can be upcycled/recycled.
- Purchasing locally-made eco-friendly products.
Small Steps, Big Impact of Green Consumerism
- Results in reduced energy consumption, lower utility bills, and long-term savings
- Minimizes waste generation.
- Encourages the 3R’s (reuse – reduce- recycle) process.
- Helps reduce carbon emissions during the transportation of items when you purchase locally made items or produce.
- Proper usage of renewable energy sources contributes to a cleaner and more sustainable future.
How Upcycleluxe is Boosting Green Consumerism?
Upcycleluxe (http://www.upcycleluxe.com) is India’s 1st carbon-neutral online sustainable marketplace, poised to be the game changer, showcasing an array of eco-friendly products from renowned Indian brands that offer green products ranging from sustainable fashion to sustainable corporate gifting for green consumers.
With the growth of sustainable fashion products consumption along with other eco-friendly products being estimated to cross $2 trillion, here’s how Upcycleluxe is winning green consumers:
- Devoid of Greenwashing Brands
“Organic” and “Sustainable” are the buzzwords you might have encountered. However, some brands are not duly certified and greenwash consumers with conventional clothing under the guise of organic clothing. This is an unethical practice, and it is not accepted in the eco-fashion or eco-friendly products industry.
We at Upcycleluxe have a stringent brand selection procedure that duly checks for the organic clothing brand’s certifications like GOTS, OEKO–TEX, and FTA, to name a significant few. This enables Upcycleluxe to provide qualitative and pure organic fashion clothing from Indian sustainable fashion brands to the prospective green consumer.
- Offering Recycled and Upcycled Fashion Products:
One of the main priorities of green consumers is using recycled or upcycled clothing. Upcycleluxe has renowned and upcoming sustainable fashion brands that are renowned in the upcycled fashion clothing category.
The sustainable fashion brands on our platform employ proper waste management practices and use the waste to create upcycled clothing or accessories.
- Ethically Handcrafted Sustainable Products
Green consumerism advocates for saving natural resources. The eco-friendly products consumer continuously checks for the materials used in sustainable fashion clothing or accessories. For example, eco-friendly sunglasses made using reclaimed wood and zero VOC paints will ring the bell with a conscious customer.
Upcycleluxe hosts ethical fashion brands that craft exquisite artisanal and sustainable dresses for women, men, and kids. The brands source the organic fabrics locally and employ rural artisans, which, in turn, helps grow the circular economy.
- Plant-Based and Vegan Products
Green consumers will quickly shy away if they know chemical dyes or colors are used in clothing. To appeal to the conscious customer, the fashion brands use plant-based dyes and even plant-based fabrics like hemp, bamboo, moss, and tencel.
Green consumers can purchase plant-based or vegan products at Upcycleluxe from brands certified by PETA, which are cruelty-free and don’t contain any animal byproducts.
- Eco-friendly Packaging
Upcycleluxe adheres to a strict “zero-plastic” policy. We maintain, recommend, and also check for any usage of plastic during the manufacturing process or during product packaging. By offering water-adhesive tapes, recyclable boxes, and envelopes for the packaging, we align with the ethos of the green customers.
E-commerce has revolutionized the fashion world. Green consumers lean towards eco-friendly brands that lead and drive earth-friendly initiatives. The above-mentioned significant initiatives towards boosting green consumerism are aided by other eco-friendly e-commerce business practices we follow daily.
Upcycleluxe actively implements environmentally friendly and sustainable business practices to lead green customer generations while protecting our planet from the depletion of natural resources. Our main aim is to boost green consumerism by providing sustainable fashion products and adopting environmentally sustainable e-commerce practices.